My interest in advertising began with a story my Perception professor told our class; Snickers had used a psychological principle called “Just Noticeable Difference” to trick consumers into paying the same price for a smaller candy bar. *insert dramatic gasp* That moment sparked my curiosity about how brands subtly influence perception and decision-making - all through strategy deeply rooted in human behavior - and I’ve been hooked ever since.

As a psychology-nerd-turned-advertiser, I’m a creative thinker trained in understanding humans. I love connecting dots, translating insights into strategic direction that feel clever and on-brand. My work lies at the intersection of empathy drive and impact avenue. I’m always wondering, “What’s going on in people’s heads?”